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(PRWEB) July 30, 2008 -- De Vere's of London, the diamond jewellers, have unveiled a 3G Apple iPhone studded with 88 diamonds commemorating Beijing's summer Olympics. 88 signifies double wealth in Chinese superstition.
Reminiscent of Cartier's art Deco vanity cases of the 1920s, the diamond iPhones are exclusive to De Vere's of London.
These desirable versions of Apple's smartphone join the £700 million ($1.4 billion) luxury cellphone market. A market driven by the new rich of China, Russia and the Middle East.
The 88 diamond iPhone commemorates the 2008 summer Olympics in Beijing, China.
"In China, 8 is a very fortunate number". Explained Philip De Vere, founder of De Vere's of London and creator of the diamond iPhones. "The Chinese and Cantonese articulation and pronunciation of 8 sounds like the word signifying wealth, prosperity or fortune. This makes it a very important number in Chinese superstition. People pay huge sums of money for license plates and telephone numbers containing 8. It's a highly desired number".
It is no co-incidence the opening ceremony of the Beijing Olympics is 8/8/08 at 8pm. 88 literally means double wealth.
The 88 diamonds are set into the steel bezel surrounding the iPhone's screen. The price is £4148 ($8219).
Another De Vere iPhone design contains 28 diamonds. Costing £1700 ($3376), it translates into easy to get wealth or easy to get rich. A design containing 168 diamonds translates into want smooth wealth. This version is £7800 ($15493).
"At De Vere's of London we've looked at designing and creating diamond phones for some time". Said Philip De Vere. "We wanted to have the most elegant, glamorous and desired phones without being excessive.
"The Apple iPhone is already the most desirable phone on the market. We wanted to create the most desirable luxury phone on the market". Philip De Vere said.
"The black backed 3G iPhone came along at the right time. Its smooth, symmetrical and uncluttered shape was perfect. Inset this with diamonds and it's reminiscent of a Cartier Art Deco vanity case of the 1920s. Very chic and glamorous". Philip De Vere added.
De Vere's of London are the only designers and creators of diamond inset iPhones. The small diamonds are set into the steel bezel surrounding the screen. The black screen and black back of the 3G version emphasise the diamonds in their settings.
De Vere's of London set any number of diamonds into the iPhone bezel, from 25 to 425. There are numerous variations in pattern, layout and quantity of diamonds, including designs containing 18 and 21 diamonds to mark a coming of age. Any number can be inset to celebrate an anniversary, birthday or special event.
A stunning Transition design is also available. The diamonds fade from deep pink to white as they descend down the bezel.
The highest quality certified diamonds are used, in classic white, pink or black. Sapphires, rubies and emeralds can also be inset. All carried out by skilled jewellers.
Prices for De Vere diamond iPhones start from £1500 ($2979) rising to £15000 ($29790) for the top model with a fully covered bezel.
"You don't have to be Chinese or a millionaire to own a diamond iPhone". Said Philip De Vere. "We wanted to have a luxury iPhone that was affordable and had lasting value".
"Many people gasp at the price of a diamond iPhone". Philip De Vere said. "The iPhone is relatively inexpensive but the diamonds aren't. They have a real value in today's market. The value of our iPhones are in the diamonds. If the iPhone is changed or upgraded, the diamonds can be added to the new one or set into a beautiful piece of custom made jewellery. This way the diamonds will continue to bring pleasure. They remain the customer's; however they wish to display them".
The new rich of Russia, the Middle East and China are fuelling the luxury cellphone market. It is currently worth £700 million ($1.4 billion) a year and considered to have limitless growth.
"The market for luxury cellphones is bigger than people imagine". Said Philip De Vere. "The creation of a multi-billion dollar market is inevitable, driven by the new rich".
In Russia and the Middle East, high oil prices have seen the emerging super-rich seek the trappings of their new found wealth.
The Chinese luxury goods market is enjoying stratospheric growth of 20-30%. It is now officially classified as the fastest growing luxury market in the world, worth £4 billion ($8 billion) or 18% of the total global market.
Top of the rich wish-list is the latest cellphone and diamond jewellery. De Vere's of London combine both.
For more information on De Vere's of London diamond iPhones or for images contact Philip De Vere or visit http://www.deveresoflondon.com
De Vere's of London is an internet based jewellery company.
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